Da (Mother): Memoirs of Seyyedeh Zahra Hoseini, as Recorded by Seyyedeh A’zam Hoseini was published by Sureh-ye Mehr, the official publisher of the Artistic Center of the Islamic Development Organization, in 2008. According to the publishers, it became the biggest seller in the shortest period in Iranian publishing history. This article analyzes the conditions of production, distribution and reception of that work, and compares it to the canon of other contemporary Iranian war narratives. It argues that the unusually wide and varied reception of a traditional discourse of sacrifice, nationalism and revolutionary fervor was facilitated by the fashionable format of the woman’s memoir, in addition to a formidable propaganda machine.
